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Concept case study

CASIO 44C

A self-initiated web concept that uses a cinematic product frame and interaction-led pacing to explore a digital launch for CASIO 44C.

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CASIO 44C project visual
Project type
Self-initiated concept
Documented scope
Creative direction, interface and front-end build
Live destination
casio44c.mzai.shop
Brief

Make the product the narrative

The exercise was to give a watch-led experience the deliberate pacing of a short film: product first, copy second, and interaction used to reveal rather than decorate.

Approach

A single visual system across the journey

The visible work combines product imagery, editorial typography and controlled motion into one continuous web experience.

Delivered experience
  • Creative direction
  • Interaction design
  • Responsive web interface
  • Front-end implementation

Outcome: A live concept is available at the linked destination. No client metrics, campaign results or launch claims are published for this study.